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Home > News > Multi-cultural event points the way forward for Bolton RFC
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Your News Multi-cultural event points the way forward for Bolton RFC
23
APR

BOLTON RU club earned plenty of points for thinking 'outside the box' recently when they staged a bumper programme of music, dance and family entertainment entitled the Halliwell Cultural Festival at their Avenue Street headquarters.

The event, designed to bring local people together in a celebration of food, music and dance that represented all the different cultures of the community, ran from 10.30am until 1am the following day, with a kaleidoscope of free activities and entertainment which helped to introduce the club to a hugely cosmopolitan audience from across the district, many of whom were visiting the rugby club for the first time.

The whole event was aimed at families with children and comprised such diverse groups as a Caribbean steel band, morris dancers, a gymnastics team, a rapper, a folk band, a Somali dance group, a bouncy castle, birds of prey, a climbing wall, tug of war, krishna temple bollywood dancing, food from different cultural groups, a live radio outside broadcast and a Bolton Wanderers display and stand.

The rugby elements focused on showcasing the club and its facilities via a social event which flagged up the ambition and resource of Bolton RFC by demonstrating the enthusiasm and imagination to put together an event which brought well over 2,000 visitors to Avenue Street.

"We have raised our profile in both Halliwell and the wider Bolton area which will hopefully bring wide ranging benefits in the years to come." said Chairman Mark Brocklehurst.

"Whilst we operate as an independent club it is not possible for us to survive and prosper on internal funding alone. Being a community focused club is therefore very important when it comes to looking for future revenue streams, as well as the obvious player recruitment that can be gleaned from the Halliwell area.

"The Greater Manchester Police Deputy Chief Constable, Simon Byrne, who came down on the day said, that in 22 years of policing it was the best, most organised and community friendly event he had ever attended, praise indeed from a man who spends his life visiting shows and festivals."

The club was first formed in 1872 - seven years before Bolton Wanderers - and was first listed in the "Football Annual" of 1874, where it reads: "Bolton formed 1872, has 100 members, ground at Burnden. The dressing rooms are on the ground and it plays Rugby Football. The colours are Blue jerseys, socks and cap, white knickerbockers."

A far cry from the entertainment on offer at Halliwell Cultural Festival, but the family of rugby union draws in and nurtures a diverse fraternity, especially at Bolton.

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