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Home > News > Principality renews WRU Premiership deal
Your News Principality renews WRU Premiership deal

Principality Building Society

has extended its title sponsorship of the Welsh Premiership and

also announced a further partnership with Welsh Rugby, putting its

name to the WRU National Youth Leagues for the 2017/2018


Aberavon face Merthyr in the 2017 Principality Premiership final at

the Talbot Athletic Ground on Sunday 21st May (KO 3.30pm), with the

Tier Two final between Neath and Newport taking place at the Gnoll

on Saturday night (KO 7.30pm ).

And it has now been confirmed that the winners will be defending

their Principality Premiership title for one more year.

The member-owned organisation first lent its Welsh brand to the

domestic league’s top division in 2005, and is now set to complete

13-seasons directly supporting the national game’s

semi-professional league, before standing down as title sponsor of

the competition.

In addition, and in a significant boost to the grass roots game,

Principality Building Society will also assume title sponsorship of

the WRU National Youth Leagues for 2017/2018 – to be known as the

Principality Youth Leagues.

The National Youth Leagues play-off final also takes place this

weekend, featuring Bridgend Athletic and Rumney Youth, at Ystrad

Mynach on Friday 19th May (KO 7pm), with the competition seen as a

vital part of the community pathway. 

This partnership supports the national game at all levels in

communities across the country and sponsoring the National Youth

Leagues - which involves 145 teams of 16-18 year olds across Wales

– is a natural fit.

Julie-Ann Haines, Customer Director at the Principality,


“We are delighted to extend our successful sponsorship

of the WRU Premiership for one more season. We have been proud

sponsors for the past 12 seasons but have decided that this will be

our final year. The feedback we have from our Members is that they

want us to invest in grassroots rugby. So next year we will also be

sponsoring the National Youth Leagues, supporting the health and

wellbeing of young people across


“We are at the start of a 10-year partnership to support

rugby in Wales, which includes the naming rights of the iconic home

of Welsh rugby. This partnership is about investing in the

development of rugby, providing opportunities for people to prosper

through sport and creating memorable and unrivalled experiences for

our members and communities. We look forward to building on this

successful partnership in years to


Principality is a brand with a passion for sport and its management

see the WRU, as an organisation proud of its involvement with Welsh

business and the community, as providing the perfect


WRU chief executive Martyn Phillips

said: “Everyone involved in Welsh rugby’s

semi-professional league will be delighted by the prospect of

another year of Principality Premiership action and, perhaps even

more significantly, we welcome Principality Building Society on

board as the new title sponsors of the WRU National Youth


“Principality’s commitment to Welsh Rugby plays a vital

role in helping us to safeguard the future of our national game and

their direct interest in the grass roots and community end of the

game is particularly significant.

“The Principality Premiership is in an exciting phase of

development at the moment and Principality’s commitment to a

further year of sponsorship offers increased stability for yet

another season.

“More generally as a long term partner to Welsh Rugby,

Principality’s commitment to the health and wellbeing of the nation

is no better represented than in their support of the new

Principality Youth Leagues in 2017/18 and we thank them for their

continued investment.”


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