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Home > News > Fosters to sponsor the Premiership Challenge Cup
Your News Fosters to sponsor the Premiership Challenge Cup

Foster’s has become the title sponsor of the new Challenge Cup

set to kick off next week.

The Foster’s Challenge Cup will involve the 12 Principality

Premiership sides and will run during European and British

Irish Cup weeks, providing vital fixtures for the participating

clubs and an opportunity for upcoming players to step up to

semi-professional rugby and make a claim for starting places within

the Premiership squads.

Some matches will take place midweek and some on weekends with

three local derbies, Llandovery v Carmarthen Quins, Llanelli v

Neath and Cross Keys v Ebbw Vale kicking off the competition next

Wednesday evening (November 11).

While some Principality Premiership players will be called up to

represent the Regional Premiership Select XVs in the British

Irish Cup.

The competition has been introduced following a wide-ranging review

into competition structures across the game in Wales.

Chris Lloyd, multiple account manager for Heineken UK said, “We

have links with Welsh rugby on many levels, including supplying

seven of the 12 Foster’s Challenge Cup teams with Heineken


“We see this competition as a perfect opportunity to introduce

younger players to a higher level of rugby. With players like Rhys

Webb having come through the ranks at Bridgend, hopefully the

Foster’s Challenge Cup will unearth the next Rhys Webb and other

stars of the future.”

Ebbw Vale centre Adam Jones said:

“We’ve brought in some new boys from the lower leagues – this

competition will give them the opportunity to put their hands up

for a much sought-after semi-pro contract. It also gives other

players the chance to be rested, while at the end of the day it’s

always great to play for silverware.

“We’ve done well over the last five years. We haven’t had a great

start to the season but we had a fantastic win at Pontypridd last

weekend and hopefully we can keep that momentum going.”

Llandovery’s Matthew Jacobs added, “We’re looking forward to the

tournament. It will be beneficial for the youngsters who haven’t

had much game time as yet and we will have a chance to look at some

young, local players with the future in mind. After winning the

Foster’s 7s in August, it would be great to have the 15-a-side

trophy in the cabinet too.”

The 12 Principality Premiership clubs will play each other home and

away in three pools of four, with semi-finals and a final set for

the spring.

Pool 1:

Carmarthen, Llandovery, Llanelli, Neath

Pool 2:

Aberavon, Bridgend, Cardiff, Pontypridd

Pool 3:

Bedwas, Cross Keys, Ebbw Vale, Newport

Foster’s Challenge Cup Round One fixtures:

Wednesday 11 November

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